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New York City/USA


The Brand

The founders of water dispensing start-up Bevi had a vision for changing the boring old office water cooler: reduce plastic waste and transportation energy by filtering plain tap water and transform it into ultra-clean filtered water that can be dispensed as sparkling, flat, flavoured or plain water, based on your tastes and preferences.


The Goal and My Role

I worked with Souter Partners, a New York City-based creative agency, as copywriter and strategy consultant to create a solid brand identity as well as a name that would capture both the essence of ‘the water cooler: reinvented’ and the potential of having your water prepared just the way you want it. Working with the Italian founders, we developed a holistic naming approach that explored a wide range of naming solutions, and went on to further develop brand identity, rollout strategy, and unique brand marks.

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