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Curriculum Vitae

KEY SKILLS

 

COPYWRITING   |  CONTENT  |  BRANDING  |  CREATIVE DIRECTION  |  STRATEGY  |  ADVERTISING  |  MARKETING

 

WORK EXPERIENCE

 

2018—PRESENT     HEAD OF COPY  |  VALLISTER  |  LONDON, UK

  • Use brand-level thinking to create engaging content for lifestyle and technology brands. 

  • Coordinate strategy and delivery with copy and design teams.

  • Liaise with stakeholders in marketing and compliance to identify key USPs and develop creative solutions for SEM and ATL/BTL advertising campaigns.

  • Target audiences in Europe, Latin America, Asia and the Middle East. 

  • Recent projects include the UK launch of European fintech company Vestle.

 

 

2009—PRESENT    FREELANCE COPYWRITER & BRAND STRATEGIST |  LONDON, UK; NEW YORK, NY USA

  • Work with clients to ideate concepts and develop unique, evocative content. 

  • Focus on beauty and wellness, fashion, arts, lifestyle, luxury, NGOs and charities, pop culture, e-commerce. 

  • Brand activation, pitches, social media, content strategy, competitive analysis, digital marketing, brand journalism, creative fiction, blog posts and SEM/SEO.

  • Key projects include the launch of NUDESTIX Cosmetics, TULA Skincare, Campari Group Spiritheque, TIMEX Group GG S.1 Automatic Watch, Lamborghini website and Monocle Magazine. 

  • Key beauty/wellness brands include DECIEM, ZO Skin Health, SkinCeuticals, Medik8 and Venus Concept.

  • International clientele includes UK, USA, the Middle East, Italy, France, and Germany.

  • Worked within creative teams at such global agencies as Wunderman Thompson and Ogilvy.

 

 

2013–2018      COPYWRITER  |  GVC (bwin.party DIGITAL ENTERTAINMENT)  |   LONDON, UK

  • Chief wordsmith for CRM content, ATL and BTL campaigns, and social media for retention/conversion campaigns.

  • Conceptualised and produced engaging content, video advert scripts, taglines and digital and print marketing.

  • Adapted tone of voice to fit the various brands and target audiences including Foxy Bingo and PartyPoker.

 

FREELANCE    COPYWRITER - STRATEGIST   |   SOUTER/PARTNERS  |  NEW YORK, NY USA

  • Brand positioning and revitalisation projects focused in luxury, architecture and art and culture sectors.

  • High-level copy and content, elevator pitches, identity statements, tag lines, launch materials and video content. 

  • Grew relationships within diverse client portfolio, ranging from startups to Fortune 500 Companies.

  • Key projects include Givenchy, Rimmel London, American Ballet Theatre, Dubai Design District, K-Swiss, Getty Museum, Issey Miyake.

 

2012    CONTENT DIRECTOR  |  MACY'S LookOUT FASHION CAMPAIGN  |   NEW YORK, NY USA

  • Created editorial content and strategy for Macy's-sponsored fashion campaign with OUT Magazine.

  • Conceived and styled all looks for photo shoots and video production.

  • Wrote all onsite copy, promotional emails and adverts for digital and print media.

  • Worked with key brands including Calvin Klein, Polo Ralph Lauren, Levi’s, Diesel, Kenneth Cole and Lacoste.

 

 

2010–2012    MARKETING STRATEGIST & COPYWRITER  |  FRESHPAIR.COM |  NEW YORK, NY USA

  • Led marketing team to develop ATL and BTL creative solutions for merchandising and promotions.

  • Organised marketing plan for National Underwear Day including digital and social media content, public outreach and TV appearances.

  • Created all on-site copy including advertorial content, CRM copy, SEM and product descriptions.

  • Managed in-house public relations department.

 

 

2006–2010    FASHION & BEAUTY EDITOR |  BLACKBOOK MAGAZINE  |  NEW YORK, NY USA

  • Directed fashion, beauty, and accessories markets including domestic, European, and men's and women’s for one of NYC’s hippest downtown indie art/culture/fashion magazines.

  • Conceptualised trend and feature pages, editorial content and produced and styled photo shoots for print and digital.

  • Established excellent relationships with fashion and beauty public relations representatives. 

  • Collaborated with marketing and advertising departments to produce promotions and advertorials.

 

 

2004–2006    EVENTS SPECIALIST  |  ESTÉE LAUDER COMPANIES  |  NEW YORK, NY USA

  • Brand ambassador for prestige brands Créme de la Mer and Jo Malone. 

  • Produced informative brochures, training manuals and editorial content for print and digital.

  • Planned and assisted with promotional events in New York City region. 

  • Collaborated with major retail doors including Bergdorf Goodman and Saks Fifth Avenue.

 

 

EDUCATION

2004 B.A. English/Creative Writing, Fairleigh Dickinson University

 

HOBBIES & INTERESTS

Comedy writing, improv and sketch comedy, proud tenor 1 in the London Gay Men's Chorus, yoga, languages, vintage Nintendo.

 

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