This watch was created as a special edition piece by Timex Group Creative Director, Giorgio Galli, and the booklet included with each timepiece described its creation as well as the designer's role in the creation process.
Famous for its slogan “Takes a licking and keeps on ticking,” the TIMEX Group brings over 160 years of ground-breaking technology and innovative design. As much a timekeeping essential as a fashion statement, The TIMEX Group now includes such renowned fashion houses as Versace, Salvatore Ferragamo, Nautica, and Guess?
The Goal and My Role
Working with NYC-based creative agency Souter Partners as copywriter and brand consultant, I have contributed copy for a variety of projects, ranging from a brand deck designed to represent the brand for future ventures and collaborations, to packaging copy for special-edition products.