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The Brand

Famous for its slogan “Takes a licking and keeps on ticking,” the TIMEX Group brings over 160 years of ground-breaking technology and innovative design. As much a timekeeping essential as a fashion statement, The TIMEX Group now includes such renowned fashion houses as Versace, Salvatore Ferragamo, Nautica, and Guess?

The Goal and My Role

Working with NYC-based creative agency Souter Partners as copywriter and brand consultant, I have contributed copy for a variety of projects, ranging from a brand deck designed to represent the brand for future ventures and collaborations, to packaging copy for special-edition products.  

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