Central America/Global

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The Brand

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With several locations around Central and South America, Selina is every Millennial traveller’s dream, providing the perfect work/play balance. Each property is designed to be eco-friendly and sustainable, incorporating the local culture into its operations with a variety of workshops geared to promote authenticity, and tech-equipped with co-working spaces for guests to plug in and carry on.

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The Goal and My Role

As the brand was expanding to open several new properties, they required a basic brand spruce-up, a revitalisation that included central positioning, onsite copy, and more in-depth location descriptions intended to present the key selling points of each while maintaining the brand’s distinctive ethos.