The multitasker of the makeup world, NUDESTIX is a line of all-in-one products designed for face, eyes and lips. The creation of teen models and sisters Ally and Taylor, NUDESTIX provides a natural, barely-there look with barely any effort. Every product is vegan and enriched with skin-friendly ingredients.
The Goal and My Role
As copywriter and brand consultant, I worked with NYC-based creative agency Souter Partners and the founders of NUDESTIX to take this awesome brand from pitch to packaging. This included extensive competitive research both in the US and UK/European markets, and the careful crafting of a brand positioning that put NUDESTIX in an optimal position to flourish in today’s frenzied beauty market. I also created all site content, packaging copy and various promotional content that was used for the brand launch and social media campaigns. NUDESTIX is now a top-performing brand sold at high-end retailers including Sephora and Space.NK. Not only did NUDESTIX exceed its founders’ expectations, it gave rise to a skincare line which is on the way.