The Drinks Basket
Founded in 2015, The Drinks Basket sought to make bad decisions when it came to buying hooch a thing of the past with a trident approach: a tone that spoke to you rather than at you, the right amount of relevant information on each product, and a selection just big enough to ensure your choice is a personal one.
The Goal and My Role
The Drinks Basket was first presented to me as a concept, 3,715 products that required descriptions, and website wireframes in need of a complete kitting out. Working with the founders, I created a central brand identity and all website copy including launch promotions, blog entries, and all 3,715 product descriptions (plus several thousand more that followed). I still work with The Drinks Basket on a variety of creative projects, from blog entries to social media campaigns.