London/UK

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The Brand

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As one of the most well-known names in online poker in the world, partpoker seeks to restore the passion and personality of the classic game to online poker with an affable approach, games offering suitable for a wide variety of players, and a user experience engineered to provide a supportive, yet responsible gaming environment.

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The Goal and My Role​

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In addition to fulfilling day-to-day CRM and marketing copywriting duties, I’ve been tasked with concepting and writing advertising campaigns for a variety of focused initiatives. One of the most successful was for a particular poker format called Sit & Go Hero, intended to communicate how its fast-paced format is ideal for commuters with clever copy and captivating visuals. Running throughout autumn 2016, the campaign was heavily featured on a variety of outdoor advertising displays, including Transport for London, as well as a massive offering of digital channels. A short television advert was also created, for which I wrote the script.