Lincolnshire/UK

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The Brand

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Taking its name from the seven districts of its homebase in Lincolnshire, Seven Districts Coffee are purveyors of fine fair trade and when possible direct trade coffees, ethically sourced and locally roasted to order. Giving big brands like Costa and Starbucks the boot, Seven Districts seeks to celebrate our culture’s bond with coffee in a way that pays tribute to its origins. 

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The Goal and My Role​

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After certifying I was a bona fide coffee lover, I was tasked with creating SEO-optimised longform content about a variety of subjects pertaining to the world of coffee in the brand’s signature tone of voice. Content ranged from trendy blends like the Cortado to the wide world of plant-based milk alternatives, and was promoted through various marketing channels to increase reach and audience engagement.