London/UK

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The Brand

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As one of the UK’s leading clinical aestheticians, Kate Kerr is a one-two punch: her Central London Kate Kerr London clinic has been at the forefront of many a beauty revolution for over 10 years, while Kate Kerr the person is regularly featured as an industry authority in a variety of publications including The Sunday Times Style Section, Glamour, Grazia, The Evening Standard, Refinery29, and The Telegraph. She was most recently named Harper’s Bazaar’s Best Clinical Facialist of 2017.

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The Goal and My Role

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In order to accommodate a rapidly-growing client base around the world, Kate developed Kate Kerr Skin HQ, a concept website that would provide both prospective and existing clients with virtual consultations and skin health recommendations. First we revitalised the tone and manner of the central Kate Kerr London brand with a new core central positioning, then rewrote that website while subsequently developing the Skin HQ website to seamlessly link the two together. I continue to work with Kate on a variety of brand updates and social media campaigns.